At B.fresh, we’ve always believed that nature creates the ingredients, but science unlocks their power. That philosophy is at the heart of everything we do and it’s why we work alongside Matt Jones, expert nutritionist and one of the UK’s leading voices in performance nutrition.

Matt is a research-driven practitioner who has helped shape functional nutrition products for elite athletes for more than 15 years now. His experience ranges from the elite Premier League clubs to the NBA Champions and everything in between. Matt brings a unique combination of scientific rigour and real-world understanding to B.fresh.

Working together, we take cold-pressed juices, nutrient-dense shots, and UPF-free high-protein meals to a new level: products built on research, designed with purpose, and tested for real-life results.

Our Scientific Approach to Better Nutrition

Most brands begin product development with flavour.

At B.fresh, we begin with function.

Every product starts with the same questions: What does the science say people need most for better immunity, energy, digestion, weight management, or recovery? And which real-foods deliver those functional benefits reliably and safely?

Matt’s development process includes:

1. Reviewing the Latest Scientific Evidence

Before any ingredient is chosen, we screen peer-reviewed studies, meta-analyses, EFSA claims, and clinical trials. This ensures each nutrient is included at efficacious, evidence-based doses – never sprinkling or hype.

2. Validating Ingredient Quality and Bioavailability

Cold-pressed ingredients retain more polyphenols, vitamins, and plant compounds than traditional juicing. Fortunately, B.fresh’s onsite farm and HPP (High-Pressure Processing) allow us to preserve these nutrients without heat or artificial additives.

3. Formulating for Synergy

Nutrients often work better together. For example:

• Vitamin C enhances plant polyphenol absorption

• Gingerols and curcuminoids complement anti-inflammatory pathways

• Prebiotic fibres pair perfectly with probiotic strains for synbiotic benefits

Each product is designed not simply as a blend of ingredients, but as a functional system.

4. Prioritising Digestibility and Real-World Use

A product is only effective if people can enjoy it daily. That means balancing efficacy with flavour, practicality and convenience, and low-FODMAP or gut-friendly principles where appropriate.

5. Testing and Refining

Everything is evaluated for taste, nutrient density, stability, practicality and consumer experience before launch. If it doesn’t work in the lab and in real life, it doesn’t make the cut.

This is how we create nutrition products rooted in science and built for everyday people.

The Six Functional Pillars

1. Immunity Support

Immune function relies on vitamins, antioxidants, and anti-inflammatory compounds. B-Fresh uses cold-pressed ingredients such as vitamin C rich fruits and vegetables, turmeric, ginger, acerola, and leafy greens to support these pathways, with products like the Turmeric Immunity Shot, Ginger+ Shot, and vitamin C–rich green juices forming a daily foundation for immune resilience through the winter months.

2. Weight Loss & Metabolic Health

Sustainable weight loss requires support for appetite regulation, protein intake, fibre, micronutrients, and blood sugar stability—not excessively restrictive dieting. B.fresh’s UPF-free high-protein meals provide protein and fibre for satiety, while low-sugar, polyphenol-rich juices and functional shots offer metabolic support. The focus is on real, enjoyable food that helps people maintain energy, fullness, and consistency.

3. Gut Health

Gut health influences digestion, immunity, metabolism, and mood. B.fresh products include prebiotic fibres, probiotics and diverse polyphenols to support microbial diversity and comfort. Products such as Gut Health Greens and Gut Health Berries are formulated to nourish beneficial bacteria and support regular digestion without artificial additives.

4. Anti-Inflammatory & Recovery

Daily stress, training, poor sleep, and modern diets can elevate inflammation. B.fresh uses turmeric, ginger, beetroot, tart cherry, and leafy greens—ingredients shown in research to modulate inflammatory pathways and support recovery. Products like the Turmeric Immunity Shot, Ginger+ Shot, and Recovery Juice are developed to help active or busy individuals feel and perform better.

5. Performance Boosting

Performance nutrition is not just for athletes; it’s for anyone with physically or mentally demanding lifestyles. B.fresh utilises natural nitrates for blood flow and endurance, antioxidants for exercise recovery, and protein for muscle repair. The Perform Juice delivers ~300 mg nitrate per bottle, while leafy green juices and UPF-free high-protein meals support recovery.

6. Sleep & Relaxation

Sleep affects everything, including weight, mood, immunity, hormones, and metabolic health. B-Fresh develops sleep-supporting blends using various ingredients proven to enhance sleep quality including tart cherry, kiwi and L-tryptophan. Products like Sleep Shot help support natural sleep-wake cycles and overnight recovery.

The Future of Functional Nutrition

Working with Matt, B.fresh continues to develop new, research-driven functional products to support modern health challenges - from stress and sleep to metabolism, gut function, and performance.

Because when nutrition is done properly - with purpose, integrity, and evidence - it has the power to transform how we feel and function in everyday life.