Why We Started...
Minimising waste & easy nutrition.
We're British salad farmers based in Shropshire, who started cold-pressing juices in 2014 after a hailstorm damaged our spinach crop. Despite its aesthetic damage, the spinach remained highly nutritious, inspiring us to turn it into juice as a way to reduce waste. We continue this practice today by using imperfect vegetables in our juicery. Right from the very start B.fresh was all about making it as easy as possible for people to get some goodness into their body.
Actually, It's Probably Easier To Just Show You...
Grown On Our Farm
We're proud to be the only UK brand pressing our own produce.
Right here on the farm is where we press and bottle our juices – so trust us, we know where it’s come from. Season depending - those leafy greens such as spinach, iceberg, kale & romaine are pressed straight into our juices! This also means any excess pulp from our juices is used back on the crops - no one else can say that!
Functional nutrition with no cutting corners.
All of our cold-pressed products are made with no added sugar, sweeteners and water. Just pure fruit and vegetables in meaningful dosages. For example, our turmeric shots are made with 49g of fresh turmeric root - making them the strongest on the UK Market. We've been keen to make our juices, smoothies and shots as functional as possible, so you can be assured any ingredients used are for optimal benefit.
Cold-pressed & a high pressure process.
Our juices are made using a cold-press process to retain nutrients and vitamins, unlike heat-pasteurised juices. They are convenient for busy individuals who struggle to obtain essential vitamins and minerals. Additionally, our bottles undergo High-Pressure Processing (HPP) at 6000 bars of pressure, preserving 96% more nutrients compared to heat pasteurisation. HPP eliminates pathogens without affecting taste or texture & extends shelf life. Most of our juices have a 28-day shelf life upon delivery thanks to the HPP process.
Recyclable Materials & Packaging
All of our packaging is recyclable. This includes the box itself, the paper insulation & the gel pack! Although they are plastic, our bottles are also fully recyclable and are made from recycled materials. All of our shot bottles are made with 100% recycled plastic and we're in the process of rolling this out across our juices too, stay tuned..
Solar Powered Factory
That’s right! Our factory is part powered by solar panels! Using solar power has many benefits for the environment and not many other companies have taken this route towards renewable energy. Solar power is pollution free and causes no greenhouse gases & the renewable power is available every day of the year, even on cloudy days!
Over 10 million tonnes of fruit and veg is thrown away each year, simply because they don’t look quite right. Essentially ‘wonky veg’ is the term used for this wasted food but in fact, not everything is wonky at all! The food items are rejected because they are slightly too small, absolute giants or have tiny spots and scars. They’re exactly as healthy and delicious as any other fruit or vegetables and we are helping towards reducing the global waste crisis!