All About Fibre, What It Is and Why It's Important

At B.fresh, we’re all about making it easy to get goodness into your body, straight from our farm to your fridge. And when it comes to boosting your everyday health, one powerful, but often overlooked, nutrient is fibre. 

Let’s dig into what it is, why you need it, and how you can get more of it - deliciously and naturally.

What Is Fibre?

Fibre is a type of carbohydrate that your body can’t digest. Unlike other carbs that break down into sugar, fibre moves through the digestive system mostly intact, doing important work along the way. There are two main types:

• Soluble fibre, which dissolves in water and helps lower cholesterol and blood sugar.

• Insoluble fibre, which doesn’t dissolve and helps keep your digestive system moving.

Both types are essential for keeping your gut, heart, and overall wellbeing in check.

Where Do We Get Fibre From?

Fibre is found only in plant-based foods, particularly fruits, vegetables, whole grains, nuts, seeds, legumes, and leafy greens. At B.fresh, we know the value of plants better than anyone. Our juices, smoothies, and shots are cold-pressed from real, imperfect produce grown right here on our farm. And yes, many of those leafy greens (like spinach, kale, and romaine) are packed with fibre!

While juices naturally contain less fibre than whole fruits and veg, we’ve made it a priority to include blended smoothies like our Gut Health Greens, which retain more fibre from ingredients like apple, pea, avocado, and added chicory root.

We also add prebiotic fibre to some of our products to support your gut microbiome and feed the friendly bacteria.

Why Is Fibre Important?

Fibre may not be glamorous, but it’s vital for health. Here’s why:

• Supports healthy digestion - Helps prevent constipation and keeps things regular.

• Feeds your gut bacteria - Prebiotic fibres nourish the good bacteria in your gut, which support immunity, mood, and metabolism.

• Helps manage blood sugar - Slows the absorption of sugar and improves insulin sensitivity.

• Lowers cholesterol - Especially soluble fibre, which binds to cholesterol in the gut.

• Supports weight management - High-fibre foods help you feel fuller for longer, reducing the urge to snack.

Yet, most people in the UK don’t get enough. The recommended intake is 30g per day, but the average adult falls short at around 18g.

Practical Tips to Increase Fibre

Small changes can make a big difference. Here’s how to boost your fibre intake without the faff:

✅ Start your day with fibre – Add seeds, oats, or berries to breakfast. A high-fibre smoothie like our Gut Health Smoothie range is an easy win.

✅ Snack smart – Swap crisps for raw veg, hummus, or a handful of nuts.

✅ Add more plants to every meal – Half your plate should be vegetables. Even better if they’re leafy greens—something we know all about at B.fresh!

✅ Choose whole over refined – Go for wholegrain (like brown rice or oats) over white bread and pasta.

✅ Drink more water – As fibre intake increases, so should hydration to help it move smoothly through your system. Our juices and smoothies make great hydrating options - pure fruit and veg, cold-pressed to retain natural nutrients.

✅ Support your gut with prebiotic options – Our Gut Health Bundle is designed to work with your digestive system, not against it.

At B.fresh, We Keep It Natural

We believe that functional nutrition shouldn’t be complicated. That’s why every one of our juices, smoothies, and shots is:

• Made from cold-pressed fruits and vegetables grown on our Shropshire farm.

• Free from added sugar, sweeteners, or water.

• Designed for real benefits, like gut support, immunity, and recovery.

• Bottled sustainably using recycled materials and powered in part by solar energy.

From spinach that survived a hailstorm to the UK's strongest turmeric shots, we’ve always recognised that even imperfect produce can be perfect nutrition.

Fibre is just one more way we help you get more goodness - naturally.

-- Written By Expert Nutritionist Matt Jones