Back to all May 18, 2022

Our New Focus Shot Explained

Why did we make this product?

Focus in the content of daily work and life can be defined as the ability to concentrate or direct effort toward specific, pressing tasks. 

In a world now full of distractions, the mere act of focus can be so challenging at times. This challenge fuelled our quest to develop a natural functional shot that could replace traditional office drinks. Fortunately, our research uncovered some simple diet alterations or additions that can support us in our quest for focus. The Focus Shot was born.

Status quo would suggest that an office worker struggling to focus should reach for a strong, black coffee. Caffeinated drinks such as coffee undoubtedly enhance various aspects of cognitive function, such as alertness, attention and concentration. But overconsumption can often lead to overarousal, perhaps jitteriness and headaches. Furthermore, if that strong coffee was also sweetened with milk and sugar, blood glucose could rise and plummet rapidly, causing yet more physical and mental issues. 

Our aim was to create an evidence-based, natural, practical, tasty shot that delivers key ingredients at efficacious dosages to allow us to focus for sustained periods, without the jitteriness, headaches or energy crashes. After months of trial and error, our combination of fresh fruit, vegetables, natural amino acids and herbal extracts is ready to launch. We will provide a brief insight into why we have selected specific ingredients and how they can benefit your daily focus in the following article.

Why did we use these ingredients?

The first, and primary ingredient is beetroot. Beetroot is naturally rich in inorganic nitrate, when ingested nitrate is reduced to nitrite and then nitric oxide. Nitric oxide is a naturally occurring gas that produces vasodilation, or widening of blood vessels, this reduces blood pressure and allows blood to flow more freely around the body, delivering oxygen to the brain and working muscles, while also removing waste products. The brain benefits from this nitric oxide boost, science has shown that beetroot juice can enhance aspects of cognitive function, including concentration and reaction times, presumably a result of improved blood flow to various brain areas. 

The focus shot also includes blueberries, which are rich in anthocyanins and other polyphenols known as antioxidants. These anthocyanins can protect the body and brain from oxidative stress and in scientific terms provide neuroprotection against ageing and natural decline in brain function. Research has shown that regular intake of anthocyanin-rich foods, including blueberries has beneficial effects on focus, concentration and overall brain function. 

Other active ingredients include lime and strawberry puree. Both are rich in vitamin C, which again provides antioxidant benefits and supports general health, immune function and the production of collagen. The focus shot also includes flaxseed oil, which is a rich source of omega-3 polyunsaturated fats that reduce inflammation. 

The two stars of the show however are undoubtedly guarana seed extract and L-theanine. Each offer unique brain benefits, although the magic comes from the synergy when the two are combined. L-theanine is an amino acid commonly found in green tea. L-theanine is known to reduce anxiety and stress, and promote a state of relaxation. Guarana seed is used in traditional Amazonian medicine. It contains xanthines such as caffeine in lower doses than coffee, but sufficient amounts to produce a stimulant effect. 

Research has shown that both caffeine (from guarana) and L-theanine can enhance focus, concentration and attention. L-theanine can take the “edge” off the stimulation provided by caffeine, while also reducing the blood pressure spike and jitteriness that often follows caffeine consumption. 

This potent combination of natural active ingredients allows you to focus fully on the task at hand, with sustainable energy, clarity and calmness, while reducing the stress and physiological issues often associated with traditional “energy” drinks.  

The Focus Shot is the perfect combination of scientifically proven ingredients to optimize your focus whether you are busy at work, studying or simply struggling at home. Not only that but it tastes great, is 100% natural, contributes positively to your health and does not stain your teeth.

Hear what Sports Nutritionist Matt Jones has to say:

“Nootropics is an area of nutrition science that I find fascinating. As a nutrition professional, I have always been interested in how food makes you feel. B.Fresh have delivered a functional shot that is scientifically sound, natural and tastes incredible. That is surely the winning combination!?”

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